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お店の情報

Endomochi-ten

Address: Miyagi-ken, Sendai-shi, Aoba-ku, Miyamachi 4-7-26
Tel: 022-223-9512
Open time: 7:30-18:30
Web site: http://www.zundamochi.com
Total spent: 5 Dzunda Mochi (each with 2 mochis) -> 1000 Yen.


店からのウェルカム

The zunda mochi from Endomochi-ten has no food additives and only salt and sugar are added to give it flavour. Besides, differently from other stores Endomochi's mochi is not made from rice flour, but from real mochi rice, which makes it very tasteful.
Also, an interesting fact is that at Endomochi-ten the zunda is referred to as "dzunda", because, as it seems, in the past it was called "dzunda mochi", as the name came from the act of hitting the green soy bean to smash it (豆を打つ→mame o utsu), so the "tsu" turned to "dzu".

Some words from the Endomochi-ten manager (細谷ヒロミさん):
To the foreigners
・Make sure you come to eat the healthy food "Dzunda mochi".
Sendai's good point:
・An easy to live city that was blessed with the sea, the mountains and delicious food.

写真で紹介

The interview and the atmosphere of the store

The atmosphere of the store

Factory

Factory

言葉で紹介

Zunda mochi ya
Aa zunda mochi ya
zunda mochi ya

About 20 minutes, by bike, away from Sendai station, in a green building that resembles zunda there is the Endomochi-ten mochi shop.
Differently from the ordinary snack stores Endomochi-ten has it's own factory behind the store (it's more like the factory has a small store), where it makes it's own zunda and mochi using selected natural ingredients. Not only that, the process of making the mochi round and extracting the bean from it's pod is made by hand!
I went to write this report, so I could enter the factory, but as that is normally not the case, you can see a part of the factory (and the ladies working) through a small window on the shop back wall. It's very interesting.

"Why did you went to a zunda mochi shop again? Wasn't you supposed to be eating zunda mochi?"
Yes! I ate a delicious zunda mochi! The zunda mochi I ate was the great honours champion of the 21st Nationwide Grand Cake Exposition.
At first I thought it was odd eating sweet green soy beans (eda-mame) as I'm used to eating them as a beer snack companion, but it's not too sweet and has a strong taste of eda-mame, so it was very good. I feel kind of sorry for the other zunda mochis, as after eating this one I might become too critic and don't want to eat them.

You can order the refrigerated product from the shop's web site, but going to the shop and eating a fresh zunda mochi is well worth it.


06/23/2009 Mario Camillo